SEO

Session 1

On-page Optimization

What is On-page Optimization Keyword Research with Google Keyword Planner How to select Domain Name? Page Naming {URL Structuring} and Folder Naming Image Naming, Image Title and ALT Tags Creation What are Meta Tags – Description, Keywords, Author, Country, Robots Redirection Tags Headings Tags {H1 to H6} What is Content Writing? SEO Friendly Content Writing {Insert keywords in content} Anchor Text, Link Title Robots.txt file use and creation HTML Sitemap creation XML Site Map Creation ROR text sitemap Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool) Why is Alexa Rank Important? Alexa Integration

Session 2

Off-page Optimization Course

What is Off-page Optimization? What are Backlinks? Why Backlinks are Important? How to Get Backlinks? Difference between Do-Follow and No-Follow Backlinks What is Google Page Rank? How to increase Page Rank? Search Engine Submissions What is Content Writing? Directory Submissions Article writing and submissions Press Release writing and submissions Blog posting and comment writing Classifieds posting Forum Posting Business Listing Social Bookmarking Social Networking RSS Feeds Link Exchange (one way, two way and three way)

Session 3

Search Engine Algorithms (Part I)

Basics What is Search Engine Algorithms? How Algorithms Works? Why Search Engine need to update it’s Algorithm? Search Engine Penalties and Recoveries. Why Search Engine penalize a website?

Session 4

Search Engine Algorithms (Part II)

Advanced What is Google Panda Algorithm? What is Google Penguin? What is Google EMD Update? How to save your site from Google Panda, Penguin and EMD Update? How to recover your site from Panda, Penguin and EMD? Project & Assignments (only available in CSEOM): In this SEO course, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Optimization.

Research Based Internship (only available in CSEOM): We believe that the real learning do not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do  post on Digital Ourwebcreation website with your credentials.